DanielleLeigh.com homepage of: Danielle Leigh Austin Tx -
D a n i e l l e   L e i g h

  THE UNIVERSITY OF TEXAS AT AUSTIN
Bachelor of Business Administration
Major: Marketing; Other Concentrations: Advertising, Public Relations
Overall GPA: 3.67; Major GPA: 3.82
EXPERIENCE
Spring 2007-Present PROTOTYPE GROUP AUSTIN, TX
Integrative Marketing and Public Relations; Image Consulting and Management
  • Formulate innovative marketing and promotional strategies for local arts and media establishments throughout Austin; gained visibility and recognition in newspaper, magazine, talk radio, and other media publications
  • Create non-traditional ways to establish industry relations through use of online networks and cross promotion
  • Develop intensive image management campaigns for pervasive media appeal, with a strong emphasis on public positioning; efforts let to a national television appearance for a client

Summer 2007-Fall 2007 RED FAN CONSULTING AUSTIN, TX
Regional Integrative Marketing Communications Coordinator
  • Conducted extensive marketing research, prepared competitor analyses, and formulated strategies for regional service penetration; efforts led clients to gain significant competitive advantage and insight into field trends
  • Coined a company trademark for a pro bono client
  • Established invaluable media relations for clients, targeting specific regions for optimal coverage
  • Created effective and original website language for clients
  • Drafted pitch letters, press releases, and media alerts; assisted in formulating business models for clients that were highly effective in brand identity, awareness, and promotion

Summer 2007 EXPOSURE FASHION SHOWROOM NEW YORK, NY
Marketing, PR, and Design Intern
  • Prepared corporate traffic analysis, conducted competitor analyses, and assisted in formulating a revised business model for national implementation; efforts led to more efficient web traffic
  • Drafted seasonal press releases, media alerts, and created website graphics and design
  • Created effective language for exclusive client e-mails and elite internal and external events, including nationwide fashion shows

Fall 2005-Spring 2007 KUPERMAN, ORR, AND ALBERS, P.C. AUSTIN, TX
Marketing/PR Intern
  • Developed and managed PR programs and tactical planning for elite clientele; efforts led to more pervasive public appeal and enhancement of client reputation
  • Provided strategic client council through progressive and proactive approaches that created substantial competitive advantage within the legal field
  • Established and maintained extensive customer base through creative use of marketing tools and media
  • Assisted in formulating case studies, strategic positioning, and company announcements

Winter 06-07, Winter 04-05 BCBG MAX AZRIA HOUSTON, TX
Marketing Intern; Consumer Relations
  • Assisted with customer relations management, private trunk shows for luminary customers, and other special events
  • Retained client base of elite customers accounting for majority of store profits; designed successful promotions fliers and invitations
  • Maintained appearance of store display and clothing, operated registrar, assisted in customer floor sales, and conducted inventory

ACTIVITIES AND HONORS
  • Undergraduate Marketing Teacher’s Assistant, Red McCombs School of Business
  • University Marketing Association, University Theatre Group, National Society of Collegiate Scholars
  • Photography, writing, and set design

SKILLS Computer: certified in Microsoft Word, Excel, and PowerPoint; Access, PhotoShop; significant customer service and sales training