D a n i e l l e   L e i g h
	THE UNIVERSITY OF TEXAS AT AUSTIN Bachelor of Business Administration Major: Marketing; Other Concentrations: Advertising, Public Relations Overall GPA: 3.67; Major GPA: 3.82
EXPERIENCE
Spring 2007-Present	PROTOTYPE GROUP AUSTIN, TX Integrative Marketing and Public Relations; Image Consulting and Management Formulate innovative marketing and promotional strategies for local arts and media establishments throughout Austin; gained visibility and recognition in newspaper, magazine, talk radio, and other media publications Create non-traditional ways to establish industry relations through use of online networks and cross promotion Develop intensive image management campaigns for pervasive media appeal, with a strong emphasis on public positioning; efforts let to a national television appearance for a client
Summer 2007-Fall 2007	RED FAN CONSULTING AUSTIN, TX Regional Integrative Marketing Communications Coordinator Conducted extensive marketing research, prepared competitor analyses, and formulated strategies for regional service penetration; efforts led clients to gain significant competitive advantage and insight into field trends Coined a company trademark for a pro bono client Established invaluable media relations for clients, targeting specific regions for optimal coverage Created effective and original website language for clients Drafted pitch letters, press releases, and media alerts; assisted in formulating business models for clients that were highly effective in brand identity, awareness, and promotion
Summer 2007	EXPOSURE FASHION SHOWROOM NEW YORK, NY Marketing, PR, and Design Intern Prepared corporate traffic analysis, conducted competitor analyses, and assisted in formulating a revised business model for national implementation; efforts led to more efficient web traffic Drafted seasonal press releases, media alerts, and created website graphics and design Created effective language for exclusive client e-mails and elite internal and external events, including nationwide fashion shows
Fall 2005-Spring 2007	KUPERMAN, ORR, AND ALBERS, P.C. AUSTIN, TX Marketing/PR Intern Developed and managed PR programs and tactical planning for elite clientele; efforts led to more pervasive public appeal and enhancement of client reputation Provided strategic client council through progressive and proactive approaches that created substantial competitive advantage within the legal field Established and maintained extensive customer base through creative use of marketing tools and media Assisted in formulating case studies, strategic positioning, and company announcements
Winter 06-07, Winter 04-05	BCBG MAX AZRIA HOUSTON, TX Marketing Intern; Consumer Relations Assisted with customer relations management, private trunk shows for luminary customers, and other special events Retained client base of elite customers accounting for majority of store profits; designed successful promotions fliers and invitations Maintained appearance of store display and clothing, operated registrar, assisted in customer floor sales, and conducted inventory
ACTIVITIES AND HONORS	Undergraduate Marketing Teacher’s Assistant, Red McCombs School of Business University Marketing Association, University Theatre Group, National Society of Collegiate Scholars Photography, writing, and set design
SKILLS	Computer: certified in Microsoft Word, Excel, and PowerPoint; Access, PhotoShop; significant customer service and sales training